Mobile App Development
Custom Mobile App Development for iOS and Android
An app is a product, not a project with an end date. The build is the part everyone plans for. The parts that decide whether an app survives — what it should and should not do, how it gets through review, what happens on the third release — are the parts we plan for too.
Where this starts
The situations we get called about
The idea has not been narrowed down
A first version that tries to do everything takes twice as long and teaches you half as much as one that does a single thing well.
Two apps to build, one budget
iOS and Android both matter, and building each separately usually is not affordable for a first version.
The store rejects it
Review rejections are routine and mostly avoidable — account deletion, privacy disclosures, purchase handling. They cost a week each time.
It shipped and then stopped
Phone operating systems change every year. An app nobody maintains starts breaking on its own about twelve months after launch.
What you get
Included in the engagement
Everything below is part of the work, not an upsell discovered halfway through.
Product strategy
Deciding what the first version is — and, more usefully, what it is not.
UX and UI design
Screen flows and a visual design that follow the conventions of each platform instead of fighting them.
iOS and Android
Cross-platform where it makes sense, so one codebase serves both, and native where a feature genuinely requires it.
Backend and integrations
Accounts, data, notifications, payments, and connections to the systems you already use.
Testing
On real devices and real screen sizes, not only in a simulator on a fast connection.
Store launch
Listings, screenshots, privacy disclosures, and shepherding the build through App Store and Play review.
Ongoing maintenance
OS updates, dependency updates, and the next release — the work that keeps a shipped app working.
How it runs
The process
- 1
Discover
Who this is for, what the first version must do, and what success looks like.
- 2
Design
Flows and screens, reviewed on a phone rather than a desktop monitor.
- 3
Develop
Built in working increments you can hold, not one reveal at the end.
- 4
Launch
Store listings, review, and a release you can actually roll back.
- 5
Grow
What people use, what they abandon, and what the next version should be.
Proof
Projects that used this
The full write-up, including what the problem actually was.
Preview image to be added
Trading and finance
Precision Journal
Turn a trading record into feedback a trader will actually act on, while the session is still running.
FAQ
Questions people ask before starting
Tell us what you are trying to achieve.
We will tell you honestly whether we are the right people for it, and roughly what it would take. No obligation, and no pretending everything is a good fit.